Revenue, Retention, and Referrals

Insurance Expert

Author Archives: Insurance Expert

Working Hard for You!

Here is a look at our day to day activity. Michele Holloway, Transformer Marketing Director, and William Hard, Social Media Specialist, working hard on a project!...
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We Optimize You For Facebook Searches

In research reported by “MarketingProfs,” some 80% of social media users say they prefer to connect with brands via Facebook as opposed to the brand website. The search intent of those users varies greatly—from making personal connections, to looking up old and...
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LinkedIn Takes Facebook in Company Pages!

LinkedIn is the most popular social media tool among the nation’s fastest-growing private companies, according to a study by the University of Massachusetts at Dartmouth, Center for Marketing Research, under the direction of researcher Nora Ganim Barnes, PhD. More than 8 in 10...
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Your Social Media Sites Are Dripping!

Communication is one part of life that will always be. We communicate in ways we don’t realize online. You can: like, share, poke, tweet, @mention, direct message, post, comment, re-tweet, blog, +1, tumble, flicker, Instagram, block, email, update status, invite, group...
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2012’s Top Search Terms/Websites

What was the top search term in 2012? Drum-roll please! “Burrrrr-r-r-r-r-r-r-r-r-r-r-r-r-r-r-r!” You got it! For the fourth year in a row, “Facebook” has taken the cake for the most popular search term, accounting for 4.13% of all U.S. originated searches in 2012....
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Are You Sending A Holiday Email to Clients?

Happy Holidays from your Transformer Marketing Team! This time of year is about the season of giving and there is no better way to make a personal impact on your clients and prospects like sending them a “Happy Holidays” email!...
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Social Media in 2013

Watch this video for some astounding facts and figures about where social media will be in 2013!...
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QR Codes

  Have you ever seen this image…             Do you know what that is? It’s called an QR code, or Quick Response Code. This was first introduced by the Automotive industry, Toyota to be exact....
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The Importance of Co-Branding your Newsletters!

Your Transformer Marketing Program is all about building your brand and creating a cohesive program across all of  your sites. When consumers come and visit your sites we want them to connect the sites and associate them to your brand, as one...
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Property/Casualty Strategies for 2012!

  The economy has hit hard in every aspect and is leaving insurance buyers questioning their policy costs, causing agents to re-evaluate their sales tactics. Despite the current economic state, there are steps insurers can take to better understand the...
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