For those of you who don’t know me, my name is Marissa and I am a proud teammate of Transformer Marketing. Today I wanted to take some time to talk to you about the importance of giving your AOM coordinator a designated email. This email, from the naked eye, is used to catch the “debris” from email blasts. The core reason however, is much more beneficial for you and your agency.
Let’s go to our handy friend Google so I can start my point. Go ahead and type in the words, “Benefits to Having a Domain Email for Mass Emails”. The results of this search are the first significant point of the importance of having a designated email. What you are looking at on your search engines are pages listed as, “Anti-Spam Techniques”, “Electronic-Spam”, and “Email Marketing”. The reason for this being the main topic of conversation on success for mass emails is because of the creation of “Spam Robots”.
Spam Robots were created to reduce the amount of spam consumers receive in their emails from unknown IP sources. Having a domain that the Spam Robots can associate as coming directly from “This That Agency” will sit in the robot verification process shorter than say the email that says it’s from This That Agency, but really coming from Transformer Marketing. If the Spam Robots decide that our directory email is not convincing enough to pass through, all our hard work in email-blasts will go to waste.
As a country we have gone through phases of advancement which have put us where we are today. We have seen the farming, industrial, and now the information revolution. Information has powered innovations like electricity in our vehicles instead of gas, the unity in the nations from Facebook, and the unknown revolutions that are to come. We are smack dab in the middle of one of the most critical periods of time for being able to influence people and their actions.
As a business owner, you have the upper hand in this influential time. All it takes is 1 person to read a fact that sparks a fascination and the result is viral. In saying this, let’s not let things like Spam Robots get in the way of sharing our education and services with consumers who have not yet experienced your piece of the information revolution.