Another tip from Transformer Marketing:
Sending us your client database WITH policy expiration dates can help you in a big way! We can help you with RETENTION. Our email blast tool can be used to create a “Stay with us” campaign. We can send your expiring clients an email thanking them for their loyalty and support, let’s say, every 2 weeks before they renew. If done properly, this could help your agency Retain their business.
Also, if you want to win back business, send us your data base of LOST clients and we can help you with a WE WANT YOU BACK email campaign. As you know, all our efforts utilize the latest social media marketing techniques…so no matter where you clients are…we will find them.
Think about it and please let us know how we can help.