LinkedIn is the most popular social media tool among the nation’s fastest-growing private companies, according to a study by the University of Massachusetts at Dartmouth, Center for Marketing Research, under the direction of researcher Nora Ganim Barnes, PhD.
More than 8 in 10 companies listed on the 2012 Inc. 500 (81% of them) use the professional networking site, up from 73% a year earlier. Meanwhile, the proportion of Inc. 500 companies using Facebook has declined, from 74% in 2011, to 67% in 2012. (1)
This goes to show how important it is to segregate your client email database into Personal Lines and Commercial Lines before sending to your Transformer Marketing Coordinator. We can use this information to TARGET MARKET your CLIENT’S on the social sites they use most and keep only pertinent information in front of them.
For more information contact your Transformer Marketing Coordinator today!